How to Use the Power of Colors To Influence People’s Behavior and Decisions {Infographic}

Do you feel peaceful when surrounded by green fields? Or perhaps slightly alarmed when staring at a red stop sign? That’s because color has the power to convey emotions, meanings and messages without words.

Color has always been the most strongest and persuasive factor in influencing people’s behaviors and decisions. They impact how and what consumers buy. Color can often be the only reason someone purchases a product. Survey shows that  93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for making a purchase!

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How are you incorporating color into your branding and marketing efforts?

The importance of colors in branding

The colors you incorporate into your brand will influence the people’s perception for your company. They express the “personality” of the brand.

Color is an important element when creating a brand identity. It’s not a secret that our brains prefer immediately recognizable brands. That’s why you need to think carefully what color scheme you will use in your marketing materials, social media visuals, ads and etc.

When it comes to branding, the power of color is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.

Here is a comprehensive color emotional guide to help you get an idea of how consumer responses to different individual colors:

Credit: The Logo Company

So, when you choose a color for your brand and marketing, you need to take into consideration the following points:

– Best represents your company personality

– The feelings you want to impact

– The action you want them to take

How Do Colors Influence People?

Check out the infographic below to learn more about color psychology and how it influences peoples, brands and purchases:

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Bonus tips:

1. Choosing brighter and bolder colors will help users feel more energetic and as a result can better evoke response or reaction from them

2. You may want to choose more dark or neutral colors, if your business is mainly in information.