Some people have huge success on Twitter while others do not seem to get any traction. Why is that? The truth is that Twitter does require some work and experience. It is easier to tell you what to do than to explain what you might be doing wrong though so here are some simple tips to help you create a really good Tweeting strategy. Be sure that you build your own strategy that is unique to your account based on testing and a lot of experimentation. Simply do what works and avoid what does not work.
- Remain Active – People normally quit Twitter fast as they do not get results. Twitter is more like a marathon so you have to be active as the Tweeter and the listener. Deciding that Twitter does not work before you actually give it a good try is a huge mistake. If you do not get results, it simply means your Tweeting strategy is not proper and you have to adapt.
- Check Links You Post – Way too often people share links that simply do not work or retweet based on the original description, only to share something that has no connection with what is promised.
- Wisely Follow Twitter Accounts – One of the best ways to grow your account is not to tweet. You want to follow highly related accounts that are going to be interested in what you tweet so you can get a follow back.
- Determine How Often To Tweet – Generally speaking, on Twitter you need to post more than on other social networks but this does not mean you have to keep sharing something every single hour. The idea is to basically determine when most of intended audience is online and tweet then. Twitter analytics help you out with that. Experiment to see when you should tweet instead of just spreading the tweets all throughout the day without any data.
- Join Conversations – Posting on Twitter is just one of the things that have to be included in your strategy. You should get involved in relevant conversations and you have to respond to people that talk to you. Twitter is much more conversational than what many think. Set some time aside to add value to Twitter conversations that have a high awareness among the followers you are interested in getting. As an extra tip, when you listen to relevant conversations you can find great new material for your overall business promotion strategy.
- Use Good Hashtags – Twitter is built around hashtags. This is not a secret but most people that use Twitter for business simply use random hashtags that nobody is interested in. A part of your Twitter marketing time should be spent finding hashtags that are as relevant as possible for what you are going to post and the industry you operate in. Also, using some of the trending hashtags has been proven to work in getting new followers.
These 6 tips to help you create your Tweeting strategy may seem simple but they are much more effective than you may think. And if you would like to simplify your Twitter management and get more targeted followers with less efforts, you can sign up for DigitalOcto and rock on.