Every single Facebook page that you create needs to increase brand trust. You do not build it just as a selling tool. It is a huge part of branding and will drastically influence customer buying decisions. Nowadays, people expect to find your site online and your Facebook profile page. They judge everything that they see and will only buy in the event they feel they can trust your brand. This is why you need to be aware of the following essentials to create a Facebook page that boosts trust.
Page Verification
Facebook allows the business or the owner of the page to verify credentials. The verification badge that appears for pages about media companies, brands or public figures is essential to building trust. Customers will know that the page is owned by the expected owner and that the account is not fake.
Core Branding Elements
When the Facebook page looks different than all your other web properties confusion is created. This is why you want to have all identifiable branding elements present. This includes style, recognizable color scheme, brand logo and so on. Brand reinforcement is actually one of the main reasons you want a Facebook page in the first place.
When it comes to graphic elements, you can always create stunning branding visuals with DigitalOcto’s Image Builder and then publish them directly to your Facebook page.
Full About Page
A website’s About page is vital to boost trust. Over half of people visiting will want to check it out before buying. It is only normal that the exact same information appears when thinking about the Facebook About page. Key information can be included that will let potential customers know more about the business.
At the same time, you need to be sure that you include up-to-date contact information. In fact, having valid contact info on the website and on the Facebook page is even more important than having About Us page in the first place. Try to add as much as you can. The biggest trust factor is the phone number but you should at least include an email address and a link to your website.
Personal Pictures
Even big brands always strive to establish genuine connections with their audiences. Nowadays, authenticity and transparency are two traits that are expected from brands. Facebook will allow you to easily combine personal elements with brand elements. Credibility is automatically increased as you can show off the personality of key members of the company. Staying professional does not mean you need to avoid sharing personal information. After all, you can share what you want.
Videos
Video marketing is more important than ever. Facebook made serious investments in the video section and although many features are hit and miss, using video on Facebook pages will drastically increase trust. Professionally recorded videos help connect with potential customers and if you are comfortable, live videos work even better.
Conclusions
So many things can be said about the topic and the truth is that in many cases all that you really want to do is to talk with your audience. See what they like and what they do not like. As you offer what they need or want, trust increases, as long as everything is done as professionally as it should be.