Are you trying to get more Facebook engagement on your Page? Are you frustrated with the declining reach and activity on Facebook? Your ultimate goal is get more traffic because the traffic is what fuels your online business. But is it a feasible goal? How can you achieve that?
The fact is that Facebook is still the place where businesses are hanging out and Facebook Pages are still getting organic reach. And yes, it is getting harder but it is worthy to stay connected with your customers on social media.
Why engagement is so important? If your Page doesn’t get engagement, the posts start to drop out of the News Feed even more with your community and naturally your organic reach drops as well. You do not want this scenario to happen to your business, right?
That’s why today I will dive in deeper into the tactics that work best:
Showcase Personality
At the end of the day one of the most important things to remember about social media is that it is social. If all the posts are about business, people will not hit that like button too often. Even if you are managing a company page you should show personality. Every single page needs to have a tone and a voice in order to be of interest.
Approach your Facebook page from the mindset of building a community. Add value and start conversations with your audience.
What kind of posts to include:
- Brand story posts
- Authority building posts
- Lead nurture posts
- Personal posts
Use Images
People have been saying that images should be used on Facebook for a really long time but there are still so many pages that do not do this. Images will tell stories in a powerful and quick way. This is why they receive a higher exposure in Facebook news feeds. Branding photographs is always a good idea that you can take into account especially when a business is involved.
Yes, I know, it is hard to be creative all the time and making engaging photos is not in your blood. DesignPro is very intuitive image editor tool that will help you create stunning visuals for your social platforms with just a few clicks. You can use any of the 1,500+ editable design templates based on current social media trends, holidays and events to speed up the process.
Use Videos
What is better at telling a story than an image? The answer is quite obvious. Using videos is nowadays actually preferred as Facebook prefers this type of content and will show it more often in news feeds. If you create good videos and you upload them directly to the social network engagement can be even higher but only if it is relevant. If you post a funny clip on a page that should be more serious, you might not get the result you were looking for.
What will perform better – embed videos from YouTube or videos uploaded directly on Facebook? Native videos tend to be the strongest performer in the news feed. So next time you create a video, try to upload it directly to Facebook.
Test your posting frequency
Massive publishers like Huffington Post, Telegraph, and The New York Times publish a huge amount of content every day. But, for the average brand, this isn’t realistic. It takes a lot of time and effort. What’s more, engagement actually decreases when you post too often.
Keeping it between 1-3 posts per day, depending on your following is your best option.
- Post at different times, especially if you target an international audience.
- Always post high-quality content. Engage your audience with humor, inspirational, and educational content.
- Provide content variety. Mix your posting schedule and post types.
- Test your page frequency. Only your data can reveal your audience’s expectations.
Partner with other Facebook pages in your niche
Your Facebook strategy should include reaching out Facebook influencers (having a huge following) to post links to your landing pages or offering a shoutout for shoutout deal to Facebook pages in your niche (about 1 in 10 pages accept such requests).
This will help you increase the number of likes on your Facebook Page. However, to achieve good results from this strategy, you’ll need to have a solid influencer outreach strategy.
Here’s what you need to consider when preparing for outreach:
- Your brand needs to resonate with the audience of your target influencer.
- It’s critical that your influencer has enough influence to inspire action among their audience.
- Your offer should be of significant value for the audience of your influencer.
Ensure that your posts are persuasive
How to ensure that you create the types of posts that make your audience want to share and engage? Here are some useful tips for creating posts that captivate and inspire action:
- Use solid visuals
- Don’t be too formal
- Keep it short and sweet
- Be human
- Have a clear call to action (I would be careful with simply asking people to like or comment)
All type of posts
My recommendation is to post all types of updates that add value for your fans, be it links, images, status updates, or videos. (DigitalOcto.io is the only Facebook publisher tool that will allow you to create all type of posts, target your posts to make sure that they reach the right people at the right time, and then measure the result in your Google Analytics.)
Don’t force one content form into another just because a certain type of post is currently performing better on Facebook. You can’t shot videos every day and believe that will receive the same response. Analyze your data from Facebook Insights to find the type of posts that resonate with your audience.
Offer Inside Looks
A really great thing about Facebook when used for marketing purposes is that it allows the company to promote itself without seeing as being too promotional. Various things can be done like posting photographs of customers, employees or even the city where the business office is located. Look for different ways to offer inside looks about what your business does and people will appreciate it. Some companies even go as far as sharing funny moments with their company’s pet (a dog or a cat). Oftentimes those posts are so finny that they become the most valued because they give the personality to the brand.
Share Relevant Content
Many businesses do not want to share content from other sources but this can be a huge mistake. Through sharing you build good relationships with influencers and even fans. At the same time, you can offer breaking news of high interest for followers. The trick is to share something that is useful and relevant from businesses that act in the same niche.
Asking Questions
Fill The Blank posts and questions are very easy methods to get people to engage. In the event you need some comments and likes, this is normally a sure thing. However, the question should be related to something that is of high interest for the users. For instance, when you run a company page you can ask customers what you can do in order to improve your services/products. Something as simple as this would drastically increase Facebook post engagement.
DigitalOcto.io has a lot of ready-to-use ideas and designs to make your life easier.