Pinterest offers many features that can be used by business owners to reach a wider audience. The problem in most cases is that people just add pins and expect success to happen. This is not how Pinterest marketing should be done.
Speaking about the features that are not usually understood, Pinterest places stand out close to the top. However, if you have a storefront, products or a travel aspect to your business, you definitely need to consider exploring the geographic elements of Pinterest
If you want to use it and get better results, here are some simple tips to help you achieve just that.
Map Real World Locations
Pinterest place pins will help you to offer a visual guide that the interested customer can see in regards to where you can be found. For instance, Starbucks has thousands of locations all around the world. Because of this they have a special Store Design board where they have locations pinned for all the stores that are uniquely designed. People can see them and choose to visit to see something different than what they expect with a Starbucks location. Just create a special Locations board in order to highlight country or worldwide physical store locations.
Pin Clients
One part of brand positioning is highlighting the clients that you have. You can do this with the use of Pinterest place pins in order to highlight the geographic influence you have and showcase long term growth. A link can be placed to their sites in order to allow new potential clients see what companies you chose to work with in the past, together with what the companies do.
Create Idea Pins For Customers
This is an idea you most likely did not think about since it is not an idea that often comes up. Through Pinterest place pins you can create a new board that offers tips for the clients that are based in a specific location. For instance, let’s say you sell skincare products in the US. You can offer skincare tips for the various climates that are present in the country so that you can illustrate how people living in those areas would be able to use the products that are sold by your company. Adding tips for your customers is a really great way to raise perceived expertise level and brand value will automatically become higher.
Introducing Your Team
Businesses always include a number of employees that are working together in a team. Through Pinterest place pins you can help customers to know that team and highlight them as unique individuals. A really simple way to do this is to map employee hometowns together with favorite local shops and restaurants. Group boards that allow all the employees to add pins is an even better idea. They can easily pin all their favorite locations and the board simply becomes large very fast. Insights offered through this method allow the customers to see the personality of team members. Remember that people love buying from those that they trust. Boards that feature the employees automatically help the customers to know the team and the necessary relationship is much easier to build on the long run.