We all know that the use of visual content in social media marketing is increasing constantly and it is for a reason.
According to Brainruls.net, people are incredible at remembering pictures. They say that if a person hears a piece of information, he will remember only 10% of it three days later while if there is a picture, he will recall 65% of it. That’s a huge difference, and you need to use it to your advantage. You should not only recognize the importance of including visuals in your social media posts but also start using them regularly.
In fact, Webdam says that visual IQ is rising faster than any other form of IQ. That’s why it is not surprising that today fastest growing social media channels are visually based and it is expected that more than 84% of communication will be visual by 2018.
According to Social Media Examiner’s 2017 Social Media Marketing Industry Report, 85% of all surveyed use visuals and 41% of them believe that visuals are the most important type of content.
It is not a secret that social media channels are so saturated that It’s becoming increasingly difficult to get your messages to catch the eye. Visual marketing is one way to get distinctive and thus fight through the noise and build a strong brand.
Which visuals perform best?
Everyone seems to agree that using visuals in their content is absolutely necessary. But then the question of which types of visuals have the highest engagement comes out. According to Venngage study the numbers are as followed:
45% of marketers said that original images were the most engaging
25.7% stated that charts and data visualizations performed best
20.2% said that videos and presentations performed best
7.7% stated that stock photos had the biggest impact, despite being used most frequently
5% of marketers said that gifs and memes performed best
How much time you will need to spend a week on making visuals?
OK, that’s great. Visual content is important, but it really takes a lot of time to prepare it. What’s more, it’s hard to come up with an idea and then realize it. And what if you do not have any design skills?
According to the same survey it takes about 5 hours per week to create those visuals, assuming you are a professional marketer and this is what you make for living. The reality is that it will take much longer if you are novice.
Here is where DigitalOcto comes in handy. It’s a simple, quick and intuitive browser-based platform that will help you create eye-catching, beautifully branded visual posts and publish them to social media in as little as a few minutes.
To make it easier for you, you can use any of the 1500 editable design templates. They are based on current social media trends, holidays, events and cover different business purposes. And they are FREE. Get started today!
